"Hi there. My name is Bruce and I'll be your Hooters Girl tonight."
This could be the script for
the Equal Employment Opportunity Commission's latest civil rights triumph.
The EEOC is on the verge of destroying the persona of one of America's fastest-growing
restaurant chains. It is demanding that Hooters restaurants -- home of the notorious
"Hooters
Girls" -- impose a hiring quota, guaranteeing that at least 40% of all
the servers, bartenders and
hosts hired are male. The EEOC claims that Hooters owes at least $22 million
in back pay to guys
who never even worked at its restaurants. And it also is demanding that the
restaurant chain
revise the concept of Hooters and make it gender-neutral.
The EEOC's anti-Hooters vendetta began not in response to any complaint from
a disgruntled
male job applicant but solely to an Oct. 22, 1991, charge by EEOC Commissioner
Ricky
Silberman. EEOC regulations allow any commissioner to accuse any company of
discrimination,
after which EEOC investigators seek supporting evidence. Ms. Silberman, now
the executive
director of the Congressional Office of Compliance, did not return repeated
phone calls seeking comment.
Hooters informed the EEOC early on in the agency's investigation that only
women were hired for
those positions because the "primary function" of the Hooters Girls
was "providing vicarious
sexual recreation." The Girls' "uniforms are designed to tempt and
titillate, consisting of short
shorts and either low cut tank tops or half shirts, which are to be worn as
form fitting as possible,
and the Girls are expected to enhance the titillation by their interaction with
customers. They are
to flirt, cajole and tease the patrons."
Hooters lawyer Patricia Casey wrote to the EEOC: "The business of Hooters
is predominantly the
provision of entertainment, diversion, and amusement based on the sex appeal
of the Hooters
Girls." The Civil Rights Act of 1964 specifies that a company can discriminate
among job
applicants based on Bona Fide Occupational Qualifications (BFOQ). The Playboy
Club won
repeated court victories in the 1970s and 1980s when sued over its female-only
Bunny policy. But
throughout the EEOC's investigation of Hooters, the agency ignored the company's
hiring rationale.
The EEOC spent three years investigating Hooters, with eagle-eyed investigators
visiting eight of
the restaurants. In September 1994, after sampling an unknown number of happy
hours and
Buffalo wings, the EEOC decreed that the business of Hooters was food, and that
"no physical
trait unique to women is required to serve food and drink to customers in a
restaurant."
After announcing Hooters' guilt, the EEOC began the settlement process, presenting
a list of
names it had culled from job applications that purported to show 1,423 men who
had sought jobs
as Hooters waiters, hosts, or bartenders. However, Ms. Casey observed, the EEOC
vastly
exaggerated the number of alleged victims. She sat with an EEOC investigator
and lawyer going
through a box of applications: "They just wanted to see every single application
that had a man's
name on it -- even though many of the applications could have been for kitchen
jobs, such as cook
or dishwasher. If the guy wrote at the top that he would accept any position,
or wrote nothing in
that space, then the EEOC officials" ludicrously concluded he was applying
for a females-only position.
The EEOC demanded on Feb. 17, 1995, that Hooters set up a $10 million settlement
fund for the
1,423 guys allegedly denied jobs, as well as accept unlimited liability for
all claimants who
responded to newspaper ads. Under the terms of the proposed settlement, any
male who claims to
have applied for a waiter, host, or bartender job at Hooters could be entitled
to up to $10,000.
According to the proposed settlement agreement, "The monetary relief awards
. . . will be
calculated using the U.S. Department of Labor's average earning figures (including
tips) based on
the average turnover rate of eight months for individuals working in server,
bartender, and host
positions. The amounts [will] also include interest calculated using rates based
on the IRS [sic]."
The EEOC effectively assumed that after a guy applied for a job at Hooters he
applied nowhere
else and sat by the phone for over half a year, waiting for a Hooters call.
The EEOC is demanding that Hooters place newspaper ads (covering a quarter
of a page, running
five weeks in a row) in many cities inviting any male who applied or "attempted
to apply" for
employment as a waiter, bartender, or host with Hooters since 1983 to file a
claim. Since most
restaurants do not keep job applications for longer than one year, the EEOC-mandated
campaign
will provide a windfall for perjurers. It would be cheaper and more honest simply
to require that
Hooters restaurants open their cash registers and invite men off the street
to come in and grab a
handful of bills.
Once a claim is filed, the EEOC will be in charge of verifying its authenticity.
And how will the
EEOC do that? Primarily by checking the postmark, to make sure that it was mailed
before the
deadline for the claims. (In a similar recent case in Chicago, the EEOC compelled
a company to
give back pay to people who were actually in prison during the time of the allegedly
biased hiring.)
The EEOC announced that Hooters will henceforth be considered guilty of violating
civil rights
law any time the number of male hirees falls below 40% of the total (80% of
the female hiring
rate). EEOC officials have also implied that Hooters must abandon its trademark
concept of
Hooters Girls, since that image may illegally discourage male job applicants.
The EEOC also demands that Hooters agree to "establish a scholarly fund
to enhance the skills,
employment opportunities, or education of males." What sort of education
program did the
EEOC have in mind? Teaching the new male hirees how to flirt with burly construction
workers
without getting punched in the nose?
Hooters objected to the open-ended liability of the proposed settlement. The
EEOC responded on
Aug. 31 with a new proposal that would require Hooters to pay at least $22,171,421
"based on
missed opportunities" for guys who were not hired. The EEOC laboriously
concocted an "average
male shortfall" for each Hooters restaurant -- based on the convenient
assumption that half of the
hires should have been male. The commission sweetened the offer by suggesting
that Hooters
would have to give the agency only $13.3 million to start the payoff process.
This Wednesday, Hooters launched a nationwide protest campaign against the
EEOC action,
complete with 100 lightly clad, half-frozen Hooters Girls marching near the
White House.
Hooters personnel distributed posters showing a beefy transvestite in a Hooters
outfit: "Hooters
Guys? Washington -- Get a Grip!" and "Hooters Men? EEOC -- Think Again!"
Hooters is
planning to distribute protest postcards at its restaurants for customers to
send to the EEOC and
the White House.
EEOC lawyers are abusing civil rights laws to smash up a bar much in the way
temperance
movement sisters wielded their axes a hundred years before. One former high-ranking
EEOC
official observed, "The women attorneys [at the EEOC] are hot to do this
case because they want
to bust up a sexist restaurant chain. They . . . want to get at this wicked
institution." But as
Hooters Girl Meghan O'Malley-Barnard observed at this week's rally, "I
could lose my job, and
10,000 other Hooters Girls could lose their jobs."
Civil rights crusades have gone from allowing blacks to sit at lunch counters
to allowing
government employees to dictate the cup size of the person who serves lunch.
The EEOC's attack
on Hooters is a direct attack on the First Amendment's Freedom of Association.
Hooters, which
has been characterized as the "Playboy Club for Rednecks," does no
harm and the Hooters Girls
receive much larger tips than waitresses at many other restaurants. Yet, because
a handful of
EEOC officials believe it is reprehensible for a restaurant to use titillation
to sell beer and greasy
food, the weight of the federal government is falling on Hooters' head.
---
Mr. Bovard is the author of "Shakedown: How Government Screws You from A to Z" (Viking, 1995).
The Wall Street Journal
Copyright (c) 1995, Dow Jones & Company, Inc.
Tuesday, December 5, 1995
Letters to the Editor: Hootin' and Hollerin' Over Hooters
If guys could be Hooters Girls ("The EEOC's War on Hooters" by James
Bovard, editorial page,
Nov. 17), then I, a five-foot-six, not very athletic woman, should have an opportunity
to be an
NFL quarterback. Pygmies should file retroactive suits against the NBA for discrimination.
And
let's not forget the woman in a wheelchair who asserts her right to be a nude
dancer.
The pathogenic premise embodied in the EEOC's mission is that everyone is entitled
to a job. The
private sector exists not for its own sake and profit, but to provide jobs to
everyone who needs
them. Of course, if an individual with a particular appearance or skill or whatever
ability a job
calls for actually has a job, then that job should be destroyed by a government
that we pay to
protect the incompetent, the jealous, the mentally stagnant, and the terribly
petty. The only
correct response to such a premise is for the businessman to turn in his keys
to the government
and say, "Here, you do it."
Who are these destroyers? The legatees of well-intentioned altruism, well-
meaning Hubert
Humphrey and the altruistic Civil Rights Act of 1964. Once our good intentions
created a right
for one group, we had to spread the rights to all groups. The only fallacy is,
groups do not have
rights. Individuals do. But good intentions are everything. We are, after all,
a moral people.
The commandeering by the government of a business's logo is a taking, and must
be compensated.
But why would the EEOC want to take away Hooters's logo? The graphic is that
of an owl.
Anyone who sees female mammaries in the eyes of an owl is a -- well, he probably
should just
contemplate that in whatever is left of the privacy of his own home. Besides,
the Audubon Society
and all the spotted owl savers and Woodsy Owl fans should be up in arms that
one of their own is
about to be removed as the mascot of a successful, harmless American enterprise.
On the other
hand, if the EEOC is not dismantled, then successful, harmless American enterprise
is in more
danger than some maladapted Strigiformes.
Lauren S. Bain
Tacoma, Wash.
---
As a red-blooded, man-loving American woman, I vote for Hooters Restaurants
to hire hunks to
work alongside its scantily clad slave girls. There is no substitute for Sylvester
Stallone-type
muscles in a Hooters tank top and short shorts.
If Hooters is going to hire women on the basis of their boobs and buns, then
men deserve an equal
chance to show off their heavy equipment to the customers. Should the restaurants
choose not to
abolish their rule against hiring men to be Hooters Guys, then the Equal Employment
Opportunity
Commission should order the chain to do so.
Greenbacks from us girls who go for macho guys count just the same as those
of redneck men
who pay to see women running around in their underwear.
Virginia "Blue Jeans" Jenner
Tulsa, Okla.
---
Whatever the legal merits or cost of the EEOC's war on Hooters, it's worth
it to see this
ridiculous restaurant chain, its apologists and its leering, pathetic clientele
squirm and squawk
with indignation. Finally Hooters must come out from behind its coy ads, double
entendres and
mediocre menu and admit that it's basically a sex-for-sale operation. Where
are the righteous
family values editorialists on this one?
What people do in the privacy of their own bedrooms is their own business,
but why must militant
heterosexuals always impose their agenda on normal Americans and flaunt their
sexuality in public?
Steve Sanders
Bloomington, Ind.
---
Hooters, which has been characterized as the Playboy Club for Rednecks, "does
no harm,"
according to Mr. Bovard. Does the Journal aggree with this assertion? We are
told by Hooters
lawyer, Patricia Casey, that the "primary function" of the Hooters
Girls is "providing vicarious
sexual recreation" by dressing in "uniforms . . . designed to tempt
and titillate." Furthermore,
"They are expected to enhance the titillation by their interaction with
customers. They are to flirt,
cajole, and tease the patrons."
But rather than quibble over whether or not the Journal agrees with Mr. Bovard
that Hooters
does no harm, perhaps it would be more useful to learn the Journal's definition
of harm in cases of
this kind. Also, would Journal executives and writers be apt to dine at Hooters
with or without guests?
Sure, I know the whole thing is funny and ridiculous (especially the EEOC),
but I also believe that
the way Hooters has chosen to market its wares reflects a terrible coarsening
of America's culture
and debasement of moral values. Just think what a great place Hooters provides
for teenagers to
congregate after attending their sex education classes so they can begin to
sharpen their newly
acquired knowledge.
Cyrus J. Sharer
St. Davids, Pa.
---
I have a more practical solution to the Hooters-EEOC imbroglio: The restaurant
could form a
separate chain of eateries and employ hunky, well- endowed men to work as waiters.
They could
dress in tight tank tops and shorts with codpieces, and titillate the ravenous
women and gay men
who understandably feel ignored by Hooters' own brand of sexist service.
Timothy Lane
New York
---
Thank God for the EEOC vs. Hooters controversy. Now, within the space of only
two or three
days, every American citizen will know what business people have known for a
decade: the
regulatory agencies are completely out of control.
Proposed by well-intentioned liberals, enacted without regard for consequences,
signed into law
by a thoughtless president, and enforced to the max by gimlet-eyed bureaucrats,
these regulations
are the antithesis of what America stands for.
Now, everybody knows it.
Harold S. Dallas
Colorado Springs, Colo.
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