The District of Columbia is trying to fix its image. Thus, it is spending $150,000 to choose a new motto for the city. The Washington Post reports, “Civic leaders say they are looking for more than just a snappy line.”
The Post notes that other states and cities are seeking to rebrand themselves with slogan. The state government of New Jersey “recently embraced — and just as quickly abandoned — two new slogans: ‘We’ll Win You Over’ and ‘Come See for Yourself.'”
Likewise, “Baltimore recently spent 18 months and about $500,000 on a campaign that resulted in, among other things, a new logo (a sailboat) and a new tag line, ‘Get in on It’ — as in ‘get in on a city that has a lot going for it,’ said Nancy Hinds of the Baltimore Area Convention and Visitors Association.” Hinds’s explanation is helpful, less people assume that the ‘it’ referred to a drug deal or drive-by shooting.
But – back to DC.
It pains me deeply but some people doubt my patriotism. I see this DC slogan contest as a chance for me to help my country by helping the nation’s capital boost its image.
Here are some of the suggestions readers have already posted on the Washington Post website:
*Where Some Tourists Come to Die
*Zimbabwe Without the Passport
*Eat here and get shot
*The Most Self-Important City in the World
*Criminals without Prosecution
*Come to DC…we’ll build you a stadium
*Leave your guns at home and let our criminals take
care of you
*Wee Kan Reed
Of course, not everyone on the Washington Post website favored such slogans. One person lamented, “There is a lot of hatred on this site. To all you haters, know that we consider the source. Your messages speak about you, not to us.”
I guess not everyone likes political humor.
What other suggestions do people have for a new motto for DC?