1930s New Deal Poster: What Typeset? Bremen? Or ??

This New Deal poster for the Work Progress Administration (featured in the May issue of the Freeman) caught my eye.

Does anyone recognize this typeset?


3 Responses to 1930s New Deal Poster: What Typeset? Bremen? Or ??

  1. W Baker April 27, 2012 at 7:36 am #


    There were quite a few WPA ‘fonts’. One has even become known as WPA Gothic. A good many were simply variations on Art Deco fonts of the period. This example, however, is different. It has a very striking Germanic post-Fraktur/Art Deco look to it.

    But I can’t put my hands on it in any type catalogues I have.

  2. Jim April 27, 2012 at 7:53 am #

    Wes, thanks for the insights. I thought it looked fairly Germanic but I don’t know the designs nearly as well as you do.

  3. Danny May 9, 2012 at 11:32 pm #

    I’ve actually hired a couple of people who “graduated” from various job training programs in our state. While they do train people to perform a certain job, the one thing they don’t teach is a work ethic. One day I received a call from a handler for one of the “graduates” of the program inquiring as to how her charge was doing. I replied, “I don’t know, she left after half a day and hasn’t been back.”